Privacy policy

Introduction

Welcome to Shido's privacy policy.

Shido respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from), use the SHIDO app and will tell you about your privacy rights and how the law protects you.

Purpose of this privacy policy

This privacy policy aims to give you information on how Shido collects and processes your personal data through your use of this website and mobile application, including any data you may provide through this website or mobile application when you sign up to access our content.

This website is not intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.

Controller

Shido Group Ltd is the controller and responsible for your personal data (collectively referred to as "Shido", "we", "us" or "our" in this privacy policy).

We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the DPO using the details set out below.

Contact details

If you have any questions about this privacy policy or our privacy practices, please contact our DPO in the following ways:

Full name of legal entity: Shido Group Ltd

Email address: dpo@shido.com

Postal address: 17 Clifford Street, London W1S 3RQ

Telephone number: 0207 871 1570

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Changes to the privacy policy and your duty to inform us of changes

We keep our privacy policy under regular review. This version was last updated on 25 Feb 2022.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

The data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

Identity Data

Includes first name, last name, username or similar identifier, marital status, title, date of birth, gender, names of family members and dates of birth of family members.

Contact Data

Includes email address and telephone numbers.

Food consumption Data

We integrate with MyNetDiary to determine the calories, macros and micronutrients of food items searched for and added to a diary.

By employing government-recommended daily allowances (RDA's) of essential macro and micronutrients, we derive a daily 'Nutriscore' from your logged food consumption. This Nutriscore serves as a valuable indicator, highlighting how well your daily dietary intake aligns with the recommended requirements. Armed with this information, you can easily make necessary adjustments to ensure you come closer to meeting all of your RDA's and achieving optimal nutritional balance.

Food data is not shared with MyNetdiary or any other third party and can be deleted at any time.

Fitness and Activity Data

We offer users the option to read fitness and activity data from third-party providers, Google Fit, Fitibit and Apple health kit in the Mobile application to provide you with a better user experience by removing the need to manually add fitness, heart rate and step count data.

Our aim is to promote improvements in health and fitness by displaying this data in one place in the Shido application.

Google Fit

With your permission, the Shido App can read step, activity and calories burnt data from Google Fit.

You can choose to permit us access to these specific data types at any time and can disconnect within the settings if you no longer wish us to read them from Google Fit.

Shido will not allow humans to read this data unless we have your affirmative agreement for specific messages, doing so is necessary for security purposes such as investigating abuse, complying with applicable law, or for the App's internal operations and even then only when the data have been aggregated and anonymised.

We do not share, sell, or transfer your personal data for purposes other than those outlined in this policy.

Shido use and transfer of information received from Google APIs to any other app will adhere to Google API Services User Data Policy, including the Limited Use requirements.

Apple HealthKit

With your permission, the Shido App can read step, activity and calories burnt data from Apple HealthKit.

You can choose to permit us access to these specific data types at any time within the settings and de-select if you no longer wish us to read them from Apple Health.

Shido will not allow humans to read this data unless we have your affirmative agreement for specific messages, doing so is necessary for security purposes such as investigating abuse, complying with applicable law, or for the App's internal operations and even then only when the data have been aggregated and anonymised.

We do not share, sell, or transfer your personal data for purposes other than those outlined in this policy.

Fitbit

With your permission, the Shido App can read step, activity and calories burnt data from Fitbit.

You can choose to permit us access to these specific data types at any time within the settings and de-select if you no longer wish us to read them from Apple Health.

Shido will not allow humans to read this data unless we have your affirmative agreement for specific messages, doing so is necessary for security purposes such as investigating abuse, complying with applicable law, or for the App's internal operations and even then only when the data have been aggregated and anonymised.

We do not share, sell, or transfer your personal data for purposes other than those outlined in this policy.

Transaction Data

Includes details of subscriptions and services you have purchased from us.

Technical Data

Includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

Profile Data

Includes your username and password, feedback and survey responses. You may upload a profile photo to your account if you wish to do so. This will appear in your profile and will not be shared elsewhere.

Usage Data

Includes information about how you use our website, mobile application and our services.

Marketing and Communications Data

Includes your preferences in receiving marketing from us and our third parties and your communication preferences.

Special Categories of Personal Data

Includes health data.

We do not collect any information about criminal convictions and offences.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

How is your personal data collected?

We use different methods to collect data from and about you including through:

• Direct interactions.

  You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise.

• Automated technologies or interactions.

  As you interact with our website and the SHIDO app, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. Please see the section below, titled Cookies for further details.

How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you.

• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

• Where we need to comply with a legal obligation.

We do not rely on consent as a legal basis for processing your personal data.

However, we do rely on consent for the legal basis for processing special category data.

We will get your consent before sending any direct marketing communications to you via email or text message.

You have the right to withdraw your consent for processing your special category data at any time. To withdraw your consent, please contact our DPO. Once we have received notification that you have withdrawn your consent, we will no longer process your special category data, and subject to our retention policy, we will dispose of your special category data securely.

Purposes for which we will use your personal data

We will only use your personal data for the purpose for which we collected it which includes the following:

• To register you as a new customer.

• To provide you with access to our services.

• To allow you to personalise your account.

• To manage your relationship with us.

• To improve our website, products/services, marketing or customer relationships.

Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

We do not share your personal data with any third party for marketing purposes.

Opting out

You can ask us to stop sending you marketing messages at any time by logging into the Shido app and checking or unchecking relevant boxes to adjust your marketing preferences or by contacting us at any time.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of the subscription purchase.

Cookies

We do use Cookies on our website www.shido.com for the purpose of maintaining the core functionality of our website and to provide you with the services expected.

These Cookies are Google Analytics (_ga and _gid).

You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly.

Change of purpose

We will only use your personal data for the purposes for which we collected it unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

International transfers

We do not transfer your personal data outside the European Economic Area.

Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Data retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation with respect to our relationship with you.

In some circumstances, we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data:

• Request access to your personal data.

• Request correction of your personal data.

• Request erasure of your personal data.

• Object to processing of your personal data.

• Request restriction of processing your personal data.

• Request transfer of your personal data.

• Right to withdraw consent.

If you wish to exercise any of the rights set out above, please contact us

No fee is usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.